Pandemics threaten the global economy and kill some businesses. For instance, many companies laid workers off or went bankrupt a few months after the declaration of COVID-19 as a pandemic. One reason is that the COVID-19 control measures discourage human-to-human contact, reducing foot traffic in stores.
For businesses to survive pandemics, they have to change their operation and marketing strategies. Text marketing is an excellent way to build and personalize customer experiences in a post-pandemic world. We'll explain how it works.
Discover more: What is text marketing?
Here are, 6 reasons to use mass text messaging within your business:
Let's dive into the details of these reasons to use business texting services.
1. Personalized Conversations for More Sales
Smartphone use is continually growing, with the average American checking the phone about 96 times a day. So theoretically, you have 96 chances to get in touch with customers through text marketing for business. This opportunity is enormous, but does text marketing for business bring any unique benefits?
Text messaging lets you foster relationships with consumers without sounding pushy. Those who have interacted with your brand are more likely to embrace the offers you present and eventually buy what you pitch. Use personalized text messages to build a rapport with your customers and sell your products through friendly conversations. 💬
2. Communication About Order Status
In e-commerce, communication is vital. Clients can get apprehensive if they can't get information about their orders after buying products online. Text marketing for business is a perfect way to keep customers updated when purchasing a product until they receive it.
Once you receive an order, update the buyer at every stage of the fulfillment process via business texting services. Let them know when you ship, when they can expect it, and when it reaches their address or collection point. Additional alerts, like unexpected delays, are also crucial. The customer will rest easy knowing the product is on the way. Text marketing is the backbone of customer relations. ✅
3. Offers, Promotions, and Discounts
Text marketing for business is a valuable tool for integrating your physical shop with online stores. You can send relevant and timely promotional text messages to consumers within a given region through geofencing. In addition, Geofencing will help you target potential customers close to stores with active offers. This feature of mass text messaging allows you to manage your budget effectively. 💰
4. Automated Sales and Reminder
Companies that offer subscription services can utilize text marketing to alert customers about their renewal dates. In addition, you can use the same text marketing strategy to remind consumers who buy particular products regularly to order replenishments.
Lens Direct, an online retailer that sells contact lenses, has a marketing program that utilizes mass text messages. For example, customers can take pictures of the items they want to buy and place orders via SMS - text messages. On the other hand, the merchant can send low-supply text alerts to customers when running out of stock.
5. Feedback Via Text Marketing for Businesses
An unquestionable way to weigh customer satisfaction is by asking the customers themselves. Text marketing for business gives you an ideal method to collect reactions. Run surveys asking your customers to comment on your service and rate it.
Collecting feedback via text marketing helps you improve your products and services and shows clients that you care about them. In addition, they cultivate a positive perception of your brand if you implement or respond to their recommendations, heightening customer loyalty.
6. Improved Customer Service
If your marketing strategies are deficient in customer service, you cannot achieve excellent customer experiences. Many customers don't call support desks, especially if they anticipate staying on hold.
Text marketing for businesses can enhance your customer service by allowing clients to send queries via mass text messages instead of calls. What's more, mass texting is affordable and quick, and senders can use it anywhere. It reduces the time for resolving issues, subsequently increasing customer satisfaction. 💙
Reliable Text Marketing Platform for Businesses
Are you looking for a versatile text marketing platform to build customer experience and engagement? Are you keen on discovering more about how text marketing helps your business in a post-pandemic world?
Pony Express HQ facilitates personalized marketing through SMS templates, MMS/picture text messages, scheduled alerts, custom auto-respond messages, cross-posting on social media, and so much more. Sign up for free today and get 100 bonus text credits!
Discover more: Top 10 SMS marketing statistics
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