Hey, small business owners! We hope it has been a good year for you. It’s almost done. December is the last chance to increase your sales before closing the year.
With just a few weeks left, you need to use a really effective marketing strategy like text marketing!
This article will share easily adaptable text marketing strategies for small businesses to apply during the December holidays. But first, let’s check what the December Holidays are.
What are the 3 holidays celebrated in December?
● Hanukkah (December 7-15)
● Christmas (December 25)
● Kwanzaa (December 26 - January 1)
Let’s learn more about these winter holidays from the infographic below:
Why should I text customers and not email them? 🤔
Before jumping into text marketing strategies for the winter holidays, we want to share why we suggest you utilize text marketing among other essential marketing channels like email marketing, social media, or Google advertising. Each of these online marketing channels has value and is important to consider as part of your business plan. And if you can, you should take advantage of all of them to promote your business properly.
But remember, you have limited time and budget to increase your sales before the new year. And it is hard to prepare and run effective campaigns and reach customers on these marketing channels in this short time.
This is why it’s important to know that text marketing is the fastest and most cost-effective way to reach large groups of customers because:
● Most text messages are read within 3 minutes
● And text messages have a 98% open rate
Here you can learn more: 3 reasons why SMS - text marketing wins over email marketing every time
Now, let’s find out how you can take advantage of text marketing to boost your business during the December holidays!
Text marketing strategies for the December holidays
1. Deliver your winter holiday offers
Use the power of text marketing to deliver your holiday offers instantly. Send customers coupons, campaign details, and website links to encourage them to shop from you during the holiday season.
Marketing message examples that drive sales and provide urgency for your December holidays’ customers:
“No matter what holiday you're celebrating, Hanukkah, Christmas, or Kwanzaa, you'll get 20% off your purchases with the code HOLIDAY 🎉 Visit our stores or shop online now: {website link}. Valid until DEC 31- Pony Retail - Text STOP to opt out.”
“We just launched our end-year sale! To grab the best deals for Hanukkah, Christmas, or Kwanzaa, visit now: {website link}. - Pony Retail - Text STOP to opt out.”
“Hi {first name}! Discover our new Hanukkah arrivals today at Pony Home stores. Last year's Hanukkah products were sold out in 3 days! So hurry up and don't miss these unique Hanukkah decorations. - Reply STOP to unsubscribe.”
“15 days till Kwanzaa! 💚🖤❤️ Teach your child the Kwanzaa spirit in an easy and fun way with our educational kits. Plus, you can have these amazing Kwanzaa kits with FREE shipping by shopping in the next 15 minutes. - Pony Stationery - Text STOP to opt out”
Need more holiday message examples? Check this out: Christmas marketing message examples
2. Text gift ideas to customers for the winter holidays
As you can see from the infographic above, Hanukkah, Christmas, and Kwanzaa have one common tradition: Gift-giving! This is an excellent opportunity for small businesses to engage with customers.
Text useful gift ideas to customers, and make them feel that you are aware of and care about their traditions. They’ll appreciate your helpful approach. 🤍
🍀 Bonus Tip: While texting customers, segmentize them based on their interests. Thus, you can use your marketing budget more efficiently and increase your customer experience.
You can use these message templates to share your gift ideas and cue your customers to engage with your goods:
“Hello {first name}! Hanukkah 🕎 is only 2 weeks away! We thought you'd need gift ideas for 8 nights of Hanukkah. How about these gifts: {write your Hanukkah gift list here}. To purchase these items or explore other gift lists: {website link} - Pony Retail - Reply STOP to opt out”
“Hey {first name}, are you excited for Kwanzaa? We are! 💚🖤❤️ If you are looking forward to Kwanzaa events but are still seeking gifts, you can check out this link which contains 100 Kwanza gift alternatives: {website link} - Pony Retail - Reply STOP to opt out”
“Need to find last-minute Christmas gifts asap? 🎁 We believe you’ll love the items here: {website link} - Pony Retail - Reply STOP to opt out”
3. Send your warm wishes for December Holidays
Holidays are the most critical times to engage with customers and show how much you care about them. Text messages can imbue familiarity and warmth – that personal touch – that other social media marketing campaigns lack. So, with a sincere text message, celebrate customers' Hanukkah, Christmas, or Kwanzaa. Then sit back, and enjoy increased customer satisfaction. 🤍
Holiday greeting message examples for businesses:
“Chag Sameach! We hope the menorah's light fills your life with blessings! 🕎 🤍 - Pony Retail - Reply STOP to opt out”
“Wishing you a merry Christmas where all your wishes come true! 🎄🎄🎄 - Pony Retail - Text STOP to opt out”
“Hey {first name}! Pony Retail wishes you full of joy and happiness for the seven days of Kwanzaa. 💚🖤❤️ - Text STOP to unsubscribe.”
Explore more:
In a nutshell,
Use text marketing to
● Deliver your offers
● Share your helpful ideas
● Give that personal connection to your customers
during the December holidays, and see an increase in your holiday sales!
Pony Express HQ offers the easiest and most affordable business texting service. You can try our SMS marketing software for free by signing up here.
Happy holidays 🤍
The Pony Express HQ Team
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